UAE fashion designers got a good opportunity to create more 30,000 uniforms for Expo 2020 Dubai Volunteers and staff.
Design the Dubai Expo 2020 uniforms and win Dhs50,000
the uniform will reflect will revolve around the Expo theme, which is ‘connecting minds, creating the future. There will be a tough competition among the designs which must include elements of UAE culture, and be practical, appropriate weather, easily identifiable but modest. The uniform will be worn everyday of 6 month’s event, by both women and men.
In alignment with one of 2020’s Expo three subthemes- Zero waste concepts, Sustainability designs using recycled or organic fabrics, or which take into account sustainable practices and innovations throughout the supply chain will be weighted more favorably.
HR, workforce, and volunteers at expo 2020 Dubai, Ms. Rita Penteado, vice president said: “This competition is a valuable opportunity for designers in the UAE to showcase their talents to millions of people from across the globe. We are looking for a uniform that embodies the Emirati character and will represent the UAE on the world stage. It should also create a sense of pride and unity when worn by our volunteers and staff.
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The uniform will be one of the most visible elements of Expo 2020 and we are excited to be able to offer such an enormous platform for designers in the UAE.”
The constant competition which is running is getting support from Dubai Design District (d3), Dubai Design and fashion council and Fashion Forward Dubai, all of which are playing a fundamental role in order to shape local and creative industries. The judge of this competition will be a committee consisting of senior members of the Expo 2020 Dubai team and supporting organizations.
On September 30,2018, three finalists were selected who will receive Dh50,000 and be asked to create samples of full line, including top, bottom, outer jacket, hat, bag, tie, scarf, kandora and ghitra, abaya and Shayla, and an Expo 2020 accessory. The results will be announced in the fourth quarter of 2018.
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Rita penteado said: “We have a distinct advantage in that the UAE community is diverse in background, experience and talent, and this is a chance for Expo 2020 to tap into this creative pool. We want to engage the brightest and most creative minds in the local fashion industry and inspire them to design something truly unique for thousands of volunteers and staff who will help welcome the world to expo everyday for six months.” Not only do we want to provide unique experiences to millions of visitors during the event, but also to act as a springboard for local artists and businesses before, during and after Expo, helping to create an impactful legacy that will live on for generations.”
The Expo 2020 will start on 20 October,2020 and 10 April,2021. About 70% among 25 million expected visits are predicted to come from outside UAE. It is anticipated to welcome 25 million visits during its 6 month’s duration.
Expo 2020 will be held in the Middle East, Africa, and South Asia (MEASA) region for the first time. It will be a festival of human creativity that brief about future, lead by the belief that revolution and progression are the results of people and creative ideas collaborating in new and distinctive ways.