The Expo organizers announced that Expo 2020 Dubai will open the online tender process to become an official retail operator for the highly anticipated event on Tuesday July 17. More than 5,000 types of official licensed products will be on offer during the grand event and are due to be sold across more than 5,000 square-metres of retail space, as well as by authorised outlets around the UAE and online, according to Expo officials.
The retail operations for Expo 2020 will be based on the franchise model, offering a seamless and high-yielding revenue platform to operators and also some retailers will have the rights to design, operate and commercialise Expo 2020 Dubai-branded retail operations.
Some selected retailers will also be given the chance to become authorised ticket resellers, so that they can get benefit from an additional revenue stream. Those retailers will also be benefitted from footfall from visitors seeking tickets.
“Expo 2020’s retail offering is truly unique. Not only is it an incredible opportunity for retailers to capitalise on the worldwide demand for Expo 2020 souvenirs, keepsakes and unique products, but it also allows them to offer a globally visible retail platform to a significant customer base, whether online or offline,” said Gillian Hamburger, senior vice president – commercial for Expo 2020 Dubai said.
Hamburger added that the Expo’s “retail offering will be integrated with the latest technologies, further enhancing the visitor experience. We want to work closely with our appointed retailers to offer a world-class shopping experience to millions of Expo 2020 visitors and enthusiasts,”
“Retailers collaborating with Expo 2020 Dubai will benefit from an established, global, world-class mega-event, as well as unique, high-quality products manufactured by our more than 70 official licensees,” she said
Expo 2020 will offer on-site retail which will include brick-and-mortar outlets in high football areas, with stores located in each of the event’s three thematic districts and Al Wasl Plaza, the Expo site’s central hub.
Off-site retailers will be able to capitalise on the event. It is most likely that Expo-branded products are to generate high demand in malls and other retail destinations.
The companies who are interested in various commercial opportunities in Dubai and would like to receive a request for information (RFI) should register at esource.expo2020dubai.ae. Initial window for companies to register opens on 17 July, 2018 and closes on 30 July, 2018.